Hump Restaurant

Hump is a local Saudi brand that takes pride in using fresh ingredients and is known for its camel meat sandwiches.
And since that’s what the restaurant specializes in, they named the restaurant after the camel’s hump. Unfortunately, the meaning is not clear to their customers. Therefore, I took a different approach and made a logo based on the actual camel’s hump.
A combination of bright orange color, typography, and camel patterns and illustrations were used to emphasize the meaning and new approach.